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Andrew M. Smith

Social Media Marketing Manager | Marketing and Advertising

• Baltimore, MD
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Hello, I am Andrew M. Smith, a B2B Social Media Marketing Manager

Andrew M. Smith's Bio:

Andrew M. Smith's Experience:

• Social Media Manager at TSL Marketing

  September 2014 - Present | Columbia, MD

  Managing all social media platforms for TSL Marketing clients. Create and evaluate B2B Social Media Strategies. Create, curate and manage all published B2B content. Design, create and manage Social Media Ad Campaigns and promotions. Maximize clients social visibility via Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google+, Instagram and other emerging social platforms. Develop new methods to engage in the Social Media space. Monitor effective benchmarks for measuring the impact of B2B Social Media Campaigns. Analyze, review and report on effectiveness of Campaigns. Grow, monitor, listen and engage users.

• Digital Marketing Manager at Eyemaginations

  February 2014 - May 2014 | Baltimore, MD

• B2B Marketing Manager at Sales Focus Inc

  July 2013 - January 2014 | Marriottsville, MD

  The Marketing Manager is responsible for planning, development and implementation of all of the Organization's (SFI's) marketing strategies, marketing communications, and public relations activities, both external and internal. I also oversee development and implementation of support materials and services for chapters in the area of marketing, communications and public relations. Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the organization. This position participates with the Board of Directors, Executive Director and other management staff in charting the direction of the Organization, assuring its accountability to all constituencies, and ensuring its effective operation. -Within SFI, the position has primary working relationships with the Executive Director, senior management team, staff of the Marketing/Communications/P.R. function, and the service providers -Outside the agency, the position coordinates primarily with the media. Responsibilities: 1. Responsible for creating, implementing and measuring the success of: • a comprehensive marketing, communications and public relations program that will enhance SFI's image and position within the marketplace and the general public, and facilitate internal and external communications. • all organization marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth. 2. Ensure articulation of SFI's desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external. 3. Must know SEO, WordPress, and have great social Networking Skills. 4. Responsible for editorial direction, design, production and distribution of all SFI's publications. 5. Coordinate media interest in SFI and ensure regular contact with target media and appropriate response to media requests. 6. Act as SFI's representative with the media 7. Coordinate the appearance of all SFI print and electronic materials such as letterhead, use of logo, brochures, etc.

• Digital Marketing & Social Media Manager at Car Finders of Maryland

  July 2012 - July 2013

  As the company Social Media Manager I am responsible for actively engaging existing customers, influencers and new clients within the social media channel to develop relationships and develop our brand. Defining a strategy of content creation, execution, monitoring and reporting as well as management of the SEM budget. Responsibilities include: Day-to-day management and development of editorial content on social media platforms, including tweets, posts and discussions that aligns with a car buying process Proactively interacting with online communities across all platforms, especially Facebook, Twitter, LinkedIn, FourSquare, Google+ Using social media monitoring tools to monitor conversations and report on metrics, specifically Hootsuite Optimize the website for maximum SEO benefit and conversion Managing the PPC campaign including keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics Maintain awareness of new social media marketing techniques being used by others within the industry as well as consumer behaviors and trends Development of social marketing procedures and performance measures to track ROI Once a relationship is developed the client knows I offer a concierge, relationship driven car buying/car replacement service. Buy the used car you want from someone you know, someone you trust and know that they will be there for you when you need them. As a licensed Maryland car dealer I have access to nationwide inventory, enabling me to find your perfect vehicle. I only deal in AutoCheck/CarFax clean, low mileage, problem free cars. Tell me what you want and I will find that vehicle, buy it, have it Maryland inspected, detailed, tagged, registered and then deliver it to your office or house. GM factory backed extended warranties are available for complete piece of mind.

• Social Media Community Manager - Vice President at Hav-A-Lawn

  September 2009 - July 2012 | Myersville, MD

  Create and implement a comprehensive marketing plan that incorporates social media marketing techniques to increase visibility, membership and traffic across all brands and implement and manage social media programs such as Facebook, Twitter, company blog and website. Execute the marketing plan for the companies core areas, specifically lawn care in our market, online marketing of NaturaLawn products, expanding the Christmas Decor franchise and increasing Tree/Shrub business within our target market. Experiment with new and alternative ways to leverage social media. Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increasing the use of social media. Take the lead to identify, evaluate, negotiate and manage strategic Internet partnerships and marketing deals that drive revenue and support the strategic objectives.Evaluate the economic and strategic costs and benefits of partnerships and work with all appropriate partners across all functional areas to execute on the relationships. With the President, manage all facets of operations, personnel, equipment, and scheduling, purchasing, information technology. P&L responsibility.

• Owner at Everything Equestrian

  September 2003 - September 2009

  Co-founded and manage an exclusive retail operation, which quickly captured market share. Developed business and marketing plan; secured location and managed lease negotiations; co-designed brand image and marketing collateral; procured inventory, supplies and IT equipment; and established web presence. Oversee day-to-day operations and collaborate with retail and marketing managers to formulate and implement business development and customer service strategies. Manage profit and loss (P&L), accounts receivable/ accounts payable (AR/AP), payroll and taxes. Attend national and international trade shows to source products and vendors; establish and maintain vendor relations; procure, price, and control wholesale inventory. Provide direct input to recruiting, staffing, training and supervising team of sales associates and assist with customer service and sales.

• Associate at Stablemates

  January 2001 - January 2002

  Seized opportunity to develop skills and experience in retail operations and expand product knowledge through hands-on experience in merchandising, sales, customer service, and marketing communications.

• Account Executive at Intermedia Communications

  January 2000 - January 2001

  Marketed high-speed Internet services, security solutions and web hosting to businesses in North Carolina and Kentucky territories. Managed sales cycle, from initial point-of-contact through equipment installation. Coordinated product delivery and service quality with engineering, operations, and customer representatives. Met or exceeded monthly revenue goals through prospecting and cold calling. Closed well over 60 accounts and secured nearly a quarter-million dollars in new revenue.

• Consultant at A Smith Inc

  January 1998 - January 2000

  Consulted with business owners and corporate executives to provide strategic guidance and roadmaps for international expansion. To establish a Taiwan subsidiary primed to deliver first year earnings of $10-15M. Expertly navigated VP of Operations for a major Singapore insurance company through feasibility study, market analysis, regulatory requirements, and start-up processes and pitfalls to Developed a United Kingdom market-entry strategy for an American clothing retail company.

• Business Development Manager at Eagle Star - Singapore

  January 1996 - January 1997

  Appointed to run Singapore operation and further develop local market by working with large international brokers and local agents to tap into new sources for selling property, casualty, healthcare, and personal insurance. Managed senior account executive and account executives. Developed affinity partnerships with financial institutions and large private companies to create new distribution channels. Expanded breadth and depth of product line to achieve competitive advantage; led development of marketing collateral and strategies to support numerous product launches. Produced combined two-year growth of +19% from 1995 revenues of $25M and secured continuous profitability in a flat market environment.

• Deputy Project Co-Ordinator at Eagle Star - Asia

  January 1995 - January 1996

  Closely collaborated with Eagle Star Asia's Assistant General Manager to plan and execute a multiphase business initiative that established a $160M joint-venture general insurance company and expanded operations to Taiwan. Served as liaison between corporate headquarters and joint venture Company's EVP. Co-developed five year business plan that met Taiwan government regulations while providing strategic roadmap for establishing and expanding operations. Designed organizational structure, staffing models, technology infrastructure, policies, and procedures for main offices and multiple branches throughout Taiwan. Provided direct oversight to finance and technology manager (CIO/CFO), executive vice president, senior administrative assistant/translator, and administrative assistant. Built strong and sustainable enterprise expected to generate annual revenues approaching $35M, while meeting all project objectives, on time and within budget. (Revenue when company sold in 2003 had grown to $106M.)

• Executive, Fire & Accident at Commercial Union - Singapore

  January 1993 - January 1995

  Controlled $2.5M Indonesian Healthcare International account, with specific responsibility for developing and maintaining relationships with expatriate controlling broker, UK managing agent, and reinsurers. Supervised and trained workforce of approximately 40 underwriting and support staff. Managed cross-border and cross-regional multinational accounts; undertook risk surveys to provide underwriting information for risk assessment. Strengthened business relations and grew account from $2.5M-$4M.

Andrew M. Smith's Education:

• ROADE SCHOOL

  1979 – 1984
  ASSOCIATE OF ARTS

Andrew M. Smith's Interests & Activities: